We worked with HARRY'S, one of the leading global shaving brands, to extend their activity across UK retailers and improve visibility of new product displays.

HARRY'S POS design and installation by Retail Profiling, a field marketing agency in the UK and Europe.

Project objectives

Enhance display visuals within 223 Sainsburys stores: Updating shadow box overclad and installing new display razors to showcase updated product and freshen up display visually
Stock audits: To align with the brand and retailer and highlight any gaps within the channel
Merchandising: Create a visual consistency by arranging all store displays as per agreed planogram ensuring price ticket compliance and restocking where possible.

Our solution

Utilise our storage partners and distribute collateral across the UK to our field team network
Accessible live reporting within minutes of the field team syncing their calls
Client team cascading project expectations and ensuring compliance across all stores.

KPI's and outcomes

100% stores with HARRY’S displays had shadow boxes updated
Extended the activity into Morrisons stores across UK
Secured store colleagues approval and visibility of new product displays.

Retail Profiling have been the epitome of professionalism from the start of our relationship. From the senior management to the sales people at the sharp end dealing with our reseller partners.